Basic
USD 0 — as of October 2026
Free; five analyses and five personalizations/month in Gmail/Outlook. AI Email Writer, AI Recommendations, and integrations excluded. — as of October 2026
Vendor-stated tool facts
Lavender
What does Lavender do, and what does it cost?
Lavender helps salespeople improve individual emails with draft scores, writing suggestions, and recipient context. Paid plans add an AI email writer, while team plans include coaching and aggregated analytics. It depends on your use case: compare the stated features below with your task. Starting price: USD 0 (Basic) — as of October 2026.
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Stated features
As stated on the vendor's website, as of October 2026.
- Email and template scoring — as of October 2026
- Recipient data and personalization suggestions — as of October 2026
- AI draft generation and email recommendations on paid plans — as of October 2026
- Gmail and Outlook support — as of October 2026
- Team coaching dashboard and aggregated email analytics — as of October 2026
Plans and pricing
Prices as stated on Lavender website, checked .
Free plan: Yes — as of October 2026.
Starter
USD 29 / month — as of October 2026
Billed monthly for individuals; unlimited emails and personalization, AI recommendations, AI Email Writer. — as of October 2026
Starter
USD 27 / month — as of October 2026
Billed yearly. — as of October 2026
Individual Pro
USD 49 / month — as of October 2026
Billed monthly; Starter features plus integrations. — as of October 2026
Individual Pro
USD 45 / month — as of October 2026
Billed yearly. — as of October 2026
Team Plan
USD 99 / month — as of October 2026
Per seat, billed monthly; integrations, coaching dashboard, aggregated analytics. — as of October 2026
Team Plan
USD 89 / month — as of October 2026
Per seat, billed yearly. — as of October 2026